One of the most irrelevant phrases in today's times is "Never judge a book by its cover" . High intensity competition,shorter attention times, increasing points of parity and decreasing points of differentiation has led to packaging (of product/service /career/personality) becoming the single biggest critical success factor in todays world . Good packaging can give you a big headstart, upgrade you from "Good to Great ", amplify your limited potential exponentially whereas a bad packaging is a sure shot recipe for Murphy's law . So you better spend some time designing your cover , because lot of people out there are gonna judge you basis that !:)
No comments:
Post a Comment